Search + AI Visibility
Make your brand clear, findable and measurable across Google and AI.
Organic growth for wellness, fitness + fashion
Turn AI discovery into customer acquisition.
We help wellness, fitness + fashion brands acquire customers through AI and Google search.
Founded by marketing leaders from Barry’s, J.Crew, and Amazon.
Customer discovery has changed
Think about the last thing you researched.
You searched. You compared. You read reviews. Maybe you asked AI what it recommended.
Your customers are doing the same.
45%
of U.S. consumers used AI for local business recommendations in the past year.
Source: BrightLocalAI is becoming the funnel.
The acquisition opportunity
You shouldn’t have to buy every customer.
Paid media can create demand quickly. It also requires another dollar for the next click, lead or customer.
Your website, content, reviews, editorial coverage and creator relationships can continue shaping discovery after the initial investment. The opportunity is to make those assets work together.
+23%
Approximate year-over-year increase in Health & Fitness Google Search cost per click.
Source: WordStream, 2026How Brand+Commerce works
Build a clearer path from discovery to purchase.
We improve your website, content, reviews, editorial coverage and creator programs to drive qualified enquiries, bookings and sales.
INPUTSContent · Reviews · Editorial · Creators
DISCOVERYGoogle · AI · Trusted sources
OUTCOMESVisits · Leads · Bookings · Sales
Content Marketing
Create the pages, answers and evidence customers use to make decisions.
Reviews + Reputation
Build the customer proof that strengthens trust and local discovery.
Editorial + Affiliate
Earn independent coverage in the sources people and AI rely on.
Creator Programs
Extend your brand through credible voices, useful content and measurable distribution.
Where we have expertise
We know the business behind the search.
Wellness · Fitness · Fashion
Category experience shapes the questions customers ask, the proof they require and the places they look.
Local · Multi-location · Ecommerce
Filling a studio and selling a product online require different paths from discovery to conversion.
Led by Melissa Gellman Weiss
Former CMO of Barry’s and J.Crew and a founding team member at Amazon Fashion, with experience building brands and growing customer acquisition.
Start a conversation
Where are your next customers looking?
Let’s identify where your brand is missing from their search and which changes could help turn discovery into enquiries, bookings and sales.
Talk to Brand+Commerce